INTENSI NASABAH BANK KONVENSIONAL BERALIH LAYANAN KE BANK SYARIAH DI INDONESIA DENGAN PENDEKATAN PPM (PUSH, PULL, MOORING)

Wike Juniati, NIM.: 20208011009 (2022) INTENSI NASABAH BANK KONVENSIONAL BERALIH LAYANAN KE BANK SYARIAH DI INDONESIA DENGAN PENDEKATAN PPM (PUSH, PULL, MOORING). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (INTENSI NASABAH BANK KONVENSIONAL BERALIH LAYANAN KE BANK SYARIAH DI INDONESIA DENGAN PENDEKATAN PPM (PUSH, PULL, MOORING)) 20208011009_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (3MB) | Preview
	Text (INTENSI NASABAH BANK KONVENSIONAL BERALIH LAYANAN KE BANK SYARIAH DI INDONESIA DENGAN PENDEKATAN PPM (PUSH, PULL, MOORING)) 20208011009_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study measures the customer's intention to switch from conventional to Islamic bank services with the PPM approach (Push, Pull, and Mooring). The variables used are satisfaction and subjective norms, each moderated by the variables of Islamic financial literacy and religiosity. Primary data is the main data source in this study by covering research locations in Indonesia. SEM (Structural Equation Modeling) analysis is a parameter in this study with the help of SmartPLS 3.7.3 software. The results showed that satisfaction as a push factor did not affect the intention to switch customers to Islamic banks. Meanwhile, the subjective norm variable as a pull factor affects the intention to switch customers to Islamic banks. At the same time, the mooring factor in the form of Islamic financial literacy variables and religiosity as moderating variables affect the intention to switch customers

Share this knowledge with your friends :

Actions (login required)

View Item