A CRITICAL DISCOURSE ANALYSIS ON TALENT COSMETICS ADVERTISEMENTS

Nila Alfarah, NIM.: 18101050033 (2022) A CRITICAL DISCOURSE ANALYSIS ON TALENT COSMETICS ADVERTISEMENTS. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Advertisement is an important communication medium for distributing goods and services. Beauty advertisement is one of advertisements that describe the ideal of beauty. Standard of beauty is often associated with the representation of Korean women who have natural beauty. This study aims to critically analyze the discourse in Talent Cosmetics advertisements and how those strategies are applied to these advertisements. The object of this study is the Talent Cosmetics advertisements, a beauty product from Korea that is Halal certified by JAKIM Malaysia. These advertisements are analyzed with Critical Discourse Analysis theory of Norman Fairclough’s view. This object is applied through a qualitative descriptive method where its data are collected from the advertisements. The analysis is based on Fairclough’s three-dimensional models (textual features, discursive features, and social features). The findings of this study indicate that there are several linguistic features in advertisements. The researcher also finds a strategy on how advertisers build Muslim identities and beauty products that are Halal according to Muslim by providing attractive model representations and how they show their superiority in providing Halal labels on the Korean cosmetic products they produce.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: lyati Retno Sari, M.Hum
Uncontrolled Keywords: Talent Kosmetik, Fairclough, Iklan, Analisis Wacana Kritis, Halal
Subjects: Bahasa Inggris
Media massa
Divisions: Fakultas Adab dan Ilmu Budaya > Sastra Inggris (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 22 Apr 2022 14:46
Last Modified: 22 Apr 2022 14:46
URI: http://digilib.uin-suka.ac.id/id/eprint/50753

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