PENGARUH LOKASI, PERSONAL SELLING, DAN SALES PROMOTION TERHADAP MINAT MASYARAKAT MENJADI NASABAH DI BPRS BANGUN DRAJAT WARGA (STUDI KASUS MASYARAKAT SEKITAR KANTOR PUSAT BPRS BANGUN DRAJAT WARGA)

Arfiani, NIM.: 18108020031 (2022) PENGARUH LOKASI, PERSONAL SELLING, DAN SALES PROMOTION TERHADAP MINAT MASYARAKAT MENJADI NASABAH DI BPRS BANGUN DRAJAT WARGA (STUDI KASUS MASYARAKAT SEKITAR KANTOR PUSAT BPRS BANGUN DRAJAT WARGA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Sharia People's Financing Bank (BPRS) is a financial institution that carries out its activities based on sharia principles. Currently, BPRS is growing in Indonesia, with the development of BPRS, many new BPRS will appear and of course will lead to competition between BPRS with one another. Location as a company's operational place has a strategic function because it can determine the achievement of a company's goals, while personal selling is an important partner in the world of marketing communication. The sales promotion as a form to stimulate the provision of products. In this study using quantitative methods that aim to determine the effect of location, personal selling, and sales promotion on public interest in becoming customers at BPRS Bangun Drajat Warga. For the purpose of this study, 110 samples were used from the community around the BPRS Bangun Drajat Warga head office, domiciled in a radius of 2 km from the BPRS Bangun Drajat Warga head office, using a purposive sampling technique. Based on the results of the research that the location t test has no effect and is not significant because the t count < t table is -0.532 < 1.982. In personal selling based on the t test that personal selling has a positive and significant effect because the t count > t table is 2,000 > 1,982 and sales promotion based on the t test has a positive and significant effect because the t count > t table is 3,361 > 1,982.

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