STRATEGI KOMUNIKASI HUMAS DALAM UPAYA MEMULIHKAN WISATA KEBUN BINATANG DI MASA RECOVERY SETELAH PANDEMI COVID-19 (STUDI KASUS PADA GEMBIRA LOKA ZOO DI KOTA YOGYAKARTA)

Syafira Nurul Ikhsan, NIM.: 18107030023 (2022) STRATEGI KOMUNIKASI HUMAS DALAM UPAYA MEMULIHKAN WISATA KEBUN BINATANG DI MASA RECOVERY SETELAH PANDEMI COVID-19 (STUDI KASUS PADA GEMBIRA LOKA ZOO DI KOTA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Indonesia is a country that has many tourism objects, one area that has many tourism objects is the Special Region of Yogyakarta (DIY) with various types. The zoo is one of them. Gembira Loka Zoo is one of the largest zoos in the Special Region of Yogyakarta and Central Java Province, which is located on Jalan Kebun Raya, Rejowinangun, Kotagede, Yogyakarta City. Gembira Loka Zoo is experiencing a crisis in the number of visitors, which has fallen drastically in 2020. For this reason, a communication strategy is needed to restore Gembira Loka's condition. Researchers conducted this study with the aim of knowing the public relations communication strategy carried out by Gembira Loka Zoo Public Relations in restoring zoo tourism during the post-Covid-19 recovery period. Using qualitative research methods used to analyze case studies, data were obtained through interviews with Gembira Loka Zoo's Public Relations, observation, and documentation. Gembira Loka Zoo's public relations officer developed a strategy by creating work programs carried out on social media, namely #DolanNyaman, #JendalaGLZoo, Zoopeda, Zoolahraga, and several quizzes. The strategy taken is quite effective in increasing the number of visitors and gradually restoring conditions to survive until now.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dr. Yani Tri Wijayanti, S.Sos., M.Si.
Uncontrolled Keywords: Gembira Loka Zoo, Strategi Komunikasi, Analisis SWOT
Subjects: Industri Pariwisata
Covid-19
Komunikasi Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib SIP.
Date Deposited: 27 Apr 2022 14:40
Last Modified: 27 Apr 2022 14:40
URI: http://digilib.uin-suka.ac.id/id/eprint/50863

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