STRATEGI KOMUNIKASI KELOMPOK DALAM MEMBANGUN CITRA POSITIF KOMUNITAS MOTOR (STUDI DESKRIPTIF-KUALITATIF PADA MIO MATIC COMMUNITY JOGJA)

Muhammad Wardhan Adyatma, NIM.: 15730067 (2022) STRATEGI KOMUNIKASI KELOMPOK DALAM MEMBANGUN CITRA POSITIF KOMUNITAS MOTOR (STUDI DESKRIPTIF-KUALITATIF PADA MIO MATIC COMMUNITY JOGJA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Mio Matic Community Jogja is one of the motorcycle communities that is trying to rebuild a positive image of the motorcycle community in society. Group communication within Mio Matic Community Jogja is certainly very important to encourage its members to carry out positive activities. This study uses a qualitative descriptive research method. The subjects of this research are parties who are directly involved in implementing the communication strategy, namely the chairman, public relations officer, and appointed members of the Mio Matic Community Jogja. While the object of this research is a program conducted by Mio Matic Community Jogja which is used as a strategy for forming a positive image in society. The results of this study are (1) In the MMC Jogja community, the function of social relations is reflected in the activities carried out by MMC Jogja and in the strong kinship in the community, (2) In the MMC Jogja community, each member exchanges information and organizes programs. which provides education to its members, (3) In the MMC Jogja community, each member tries to influence each other not to do things that are not in accordance with the rules and norms, (4) If there is an internal problem in the MMC Jogja community, it is resolved internally and not published to the public. outside the community, (5) Indirectly the activities carried out in MMC Jogja are able to change individuals to get social changes that are beneficial for members.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dr. Diah Ajeng Purwani, S.Sos., M.Si
Uncontrolled Keywords: Komunikasi Kelompok, Citra Positif, Mio Matic Community Jogja,
Subjects: Komunikasi Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 27 Jun 2022 09:20
Last Modified: 27 Jun 2022 09:20
URI: http://digilib.uin-suka.ac.id/id/eprint/51417

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