PENGARUH TERPAAN KONTEN @NGERTISAHAM TERHADAP MINAT ANAK MUDA BERINVESTASI SAHAM DI PASAR MODAL (Survey Pada Followers Akun Instagram @ngertisaham)

Abdul Rokhim, NIM.: 18107030048 (2022) PENGARUH TERPAAN KONTEN @NGERTISAHAM TERHADAP MINAT ANAK MUDA BERINVESTASI SAHAM DI PASAR MODAL (Survey Pada Followers Akun Instagram @ngertisaham). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Stock investing in the capital market is an investment with high risk, but in recent years it has been dominated by young people. The presence of the @ngertisaham Instagram account then became an answer to minimize this risk, considering that the @ngertisaham Instagram account is very concerned about echoing education about stock investing in the capital market. This study aims to measure the exposure of @ngertisaham content to young people's interest in stock investing in the capital market. This study utilizes quantitative methods and uses and gratification theory which show the audience actively chooses the media in fulfilling their information needs. Data collection is done by using questionnaires which were distributed to 100 followers of @ngertisaham. The correlation value of R is 0.724, meaning that the level of correlation between the variable of content exposure and the variable of interest in stock investing of young people. The value of the coefficient of determination is 0.524 (52.4%). Therefore, it can be concluded that the variable of content exposure has an influence of 52.4% on the variable of interest in stock investing in young people. So, it can be concluded that Ho is rejected and H1 is accepted.

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