PERAN PUBLIC RELATIONS DALAM IMPLEMENTASI COMMUNITY DEVELOPMENT PT. TELKOM Tbk KANDATEL YOGYAKARTA

ARIS MAZIDAH, NIM. 06730016 (2011) PERAN PUBLIC RELATIONS DALAM IMPLEMENTASI COMMUNITY DEVELOPMENT PT. TELKOM Tbk KANDATEL YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

ABSTRAK Many impact of social, economic and environment wich appear as the consequence of industries area, appeal unto many industrialist to be responsible to social environment trough real activities. Community development is the actualization of Corporate Social Responsibilty (CSR) which is emphasized by company in community development aspect. Through community development, corporate has contribute to help people around to make a better life and good relationship between the company and society. PT. Telkom, Tbk is one of the big corporate which has a lot of attention and bother about the society. So that PT. Telkom, Tbk Kandatel Yogyakarta has implemented community development program as a part of its Corporate Social Responsibility. There are two kind of program: Relations program and environmental construction. PT. Telkom, Tbk Kandatel Yogyakarta forming units as the executor of community development and design center's community development program, here seen no connection between public relations and community development programs but basiclly the program is part of the work program of public relations. This research uses a qualitative approach with a descriptive type. The subject of this research are public relations and community development unit of PT. Telkom, Tbk Kandatel Yogyakarta, while the object is The role of public relations in community development implementation PT. Telkom Tbk Kandatel Yogyakarta . Data collected through three methods: interview, observation and documentation. Result of the research shows that community development implemented by community development center (CDC) formed by the central of Telkom. But, public relations are needed in implementation of community development as the messages composer that will be delivered to public. Public relations of PT. Telkom, Tbk Kandatel Yogyakarta is an important part for the sustainibility of community development program through communicate the program and activities to internal and eksternal public. Public relations uses mass media as a medium to make a connections among corporate and its public. div

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