ETIKA KOMUNIKASI ISLAM DALAM DAKWAH FUADH NAIM PADA TAYANGAN YOUTUBE “K-POP DAN KONSPIRASI”

Anggita Anggraini, NIM.: 16210092 (2022) ETIKA KOMUNIKASI ISLAM DALAM DAKWAH FUADH NAIM PADA TAYANGAN YOUTUBE “K-POP DAN KONSPIRASI”. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study analyzes Fuadh Naim's da'wah ethics in K-pop and Conspiracy Youtube content. K-pop is a trend in society, but it also has a negative impact on the new culture of K-pop among teenagers who threaten Islam. The object of this research is Fuadh Naim's Youtube content entitled "K-pop and Conspiracy" which attracts public attention and is interesting to analyze. K-pop is one of the products of the Korean wave which is currently a trend in society. This study uses qualitative research methods using primary and secondary data sources. Korean Wave is a term to describe the phenomenon of the spread of modern Korean pop culture in various countries, especially in Indonesia. Korean pop (K-pop) is becoming very popular in society, especially among teenagers. The culture presented by K-pop has an influence on Indonesian society, including in terms of clothing, food, beauty products, and even has an impact on behavior that is like K-pop idol groups. Changes in behavior become a latent danger of the presence of a new culture. Various new cultures that are packaged in K-pop music can change a person's behavior. There are even dangerous doctrines against adolescent thinking that are packaged in music and films. So that Muslim scholars often give da'wah related to the dangers of K-pop and culture that threatens the character of Muslims. Da'wah is a medium for disseminating information related to Islamic teachings. The da'wah delivered by Fuadh Naim has fulfilled the ethics of da'wah communication in Islam so that the da'wah can be conveyed properly.

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