AN APPRAISAL DEVICE ANALYSIS OF BIDEN’S SPEECH IN A VIRTUAL CAMPAIGN

Muftinatul Karimah, NIM.: 18101050058 (2022) AN APPRAISAL DEVICE ANALYSIS OF BIDEN’S SPEECH IN A VIRTUAL CAMPAIGN. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Speech is one of the politicians' tools, which uses persuasive language to attract the audiences and gain support. This study aims to reveal how appraisal devices are applied in Biden's speech, how Biden uses speech in conveying his intentions to American Muslims, and Biden's view about Muslims through appraisal attitude items. The analysis uses the appraisal theory of Martin and White 2005 to get the conclusion. The object of this research is Biden's speech in a virtual campaign held by Emgage Action, which uses descriptive qualitative as a method in the research. This speech encompasses eight topics that describe the entire content of the speech as the ways are used by Biden to convey his intentions. The category issues include expressing gratitude, emphasizing the importance of the Islamic faith, campaigning for the rights of American Muslims, admiring the civil rights fighters, criticizing Donald Trump and his administration, showing the importance of Muslim presence, and persuading American Muslims to support him. Analysis of the appraisal devices in each category issue shows all kinds of appraisal devices applied: attitude (affect, judgement, appreciation), engagement, and graduation. The attitude devices are conveyed positively, negatively, explicitly, and implicitly. The analysis also reveals Biden's view of Muslims by focusing analysis on judgement devices. Through judgement devices, Biden expresses his evaluation about American Muslims in a positive evaluation that deals with capacity, tenacity, veracity, and propriety.

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