PENGARUH TERPAAN INFORMASI KECANTIKAN PADA AKUN TIKTOK @NAILAMCDD TERHADAP MINAT BELI (Survei Pada Followers Akun TikTok @nailamcdd)

Rozana Lia Syurva, NIM.: 17107030133 (2022) PENGARUH TERPAAN INFORMASI KECANTIKAN PADA AKUN TIKTOK @NAILAMCDD TERHADAP MINAT BELI (Survei Pada Followers Akun TikTok @nailamcdd). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH TERPAAN INFORMASI KECANTIKAN PADA AKUN TIKTOK @NAILAMCDD TERHADAP MINAT BELI (Survei Pada Followers Akun TikTok @nailamcdd)) 17107030133_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (4MB) | Preview
	Text (PENGARUH TERPAAN INFORMASI KECANTIKAN PADA AKUN TIKTOK @NAILAMCDD TERHADAP MINAT BELI (Survei Pada Followers Akun TikTok @nailamcdd)) 17107030133_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (2MB) | Request a copy

Abstract

The rapid development of internet has made social media become a necessery daily activity for everyone. Along with the development of technology, many social media applications have emerged and offer various new features, for example the TikTok application. TikTok itself is now one of the most used social media, especially during the Covid-19 pandemic. TikTok provides various things to its users, one of them is information. In the TikTok application, various information is widely spread, including information about health, finance, beauty, and so on. This study was conducted to determine how much the effect of exposure to information, especially beauty information, on TikTok to the buying interest of its users. Integration Information Theory is used for this research. Using a quantitative approach, the independent variable (X) in this study is information exposure, while the dependent variable (Y) is buying interest. The study was conducted on followers of the @nailmcdd account as the population. A total of 100 respondents were asked to fill out a questionnaire. The analytical method in this research is Simple Linear Regression using the SPSS application. The results of the research show that exposure of beauty information in the TikTok application affects 71.2% to the buying interest from followers of the @nailamcdd account.

Share this knowledge with your friends :

Actions (login required)

View Item