Aisyah Anggun Wijareni, NIM.: 17107030147 (2022) ANALISIS ISI VIRTUAL PERSONAL BRANDING MILA ROSINTA SEBAGAI WANITA KARIER MELALUI AKUN INSTAGRAM @MILAROSINTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (Analisis Isi Virtual Personal Branding Mila Rosinta Sebagai Wanita Karier Melalui Akun Instagram @milarosinta)
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Text (Analisis Isi Virtual Personal Branding Mila Rosinta Sebagai Wanita Karier Melalui Akun Instagram @milarosinta)
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Abstract
the digital era, one of which is through Instagram. Personal branding is a self-reflection that includes the values and personality of the self that gives rise to a positive or negative response to others. This research is about personal branding through Instagram which is shown by Mila Rosinta as a career woman. This research discusses whether there is personal branding in @milarosinta account in accordance with the 8 concepts of personal branding by peter montoya Mila Rosinta is a dancer, choreographer, founder of Mila Art Dance School, and a mother of 2 children. This study uses quantitative content analysis using the theory of 8 Laws Personal Branding by Peter Montoya. This study aims to determine the personal branding shown by Mila Rosinta and the dominant personal branding on the Instagram account of @milarosinta. This study analyzes 66 posts on the Instagram account of @milarosinta from January-March 2021. In the results of the 66 research posts, there are 54 posts on Instagram that show 8 Laws Personal Branding by Peter Montoya. In Mila's Instagram post, the Specialization on personal branding is the most frequently featured on Instagram @milarosinta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Pembimbing : Dr. Bono Setyo, M.Si. |
| Uncontrolled Keywords: | Personal Branding, Social Media, Instagram, Analisis Isi |
| Subjects: | Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | S.Sos Sofwan Sofwan |
| Date Deposited: | 22 Sep 2022 13:56 |
| Last Modified: | 22 Sep 2022 13:56 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/53213 |
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