PENGARUH KOMUNIKASI DIFUSI INOVASI TERHADAP PARTISIPASI MASYARAKAT PADA PROGRAM KAMPUNG ZAKAT KECAMATAN BUNGA RAYA KABUPATEN SIAK

Nureta Dwika Handayani, NIM.: 20202011011 (2022) PENGARUH KOMUNIKASI DIFUSI INOVASI TERHADAP PARTISIPASI MASYARAKAT PADA PROGRAM KAMPUNG ZAKAT KECAMATAN BUNGA RAYA KABUPATEN SIAK. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The low public awareness of the obligation to pay tithe is one of the motivations and ideas in the initiation of the Zakat Village Program. The development of the Zakat Village Program carried out by the government and the people of Bungaraya Village cannot be separated from the active participation and involvement of community members. The implementation of activities in the program often encounters obstacles, both in the form of funds and social barriers from the community in the form of rejection of activities. The main capital in the implementation of the Zakat Village Program is the expertise of the facilitator or amil zakat in communicating and innovating, in order to generate community participation in development and willing to participate in activities as well as participating in zakat. The existence of community participation is expected to be able to overcome the limitations of funds and the government's ability in implementing the Kampung Zakat program as well as being a motivation for many parties. The purpose of this study was to determine and analyze how much influence the communication diffusion of innovation has on community participation in the Kampung Zakat Program in Bunga Raya Village, Siak Regency. This research is a descriptive research with a quantitative approach. Data collection techniques were carried out by observation, interviews, distributing questionnaires and documentation. Sampling using the slovin technique and obtained a total sample of 98 people from 4433 the total population of the members of the UPZ Bunga Raya District and the people involved in the Kampung Zakat Program. The results showed that from the hypothesis test there was a significant effect between variables X and Y with the results of the significant value being 0.000 < 0.05, and the value of Tcount>Ttable (30,677>1,985) and the percentage contribution of the influence of the variable was 90.7%. The indicator variable that most dominantly contributes to forming community participation is the indicator variable X3 against Y1 with a sig value of 0.000 > 0.05 and a tcount value of 28,846 > ttable 1,985. Meanwhile, the one with the lowest influence is the indicator variable X1 on Y1 with a sig value of 0.091 > 0.05 and a tcount value of -1.709 < ttable 1.985.

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