Nurul Millatin Naufah, NIM.:15710087 (2022) HUBUNGAN ANTARA REGULASI DIRI DAN PEMBELIAN IMPULSIF TERHADAP PRODUK SKINCARE PADA MAHASISWA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (HUBUNGAN ANTARA REGULASI DIRI DAN PEMBELIAN IMPULSIF TERHADAP PRODUK SKINCARE PADA MAHASISWA)
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Abstract
This study aims to determine the relationship between self-regulation and impulsive buying of skincare products in college students. The subjects of this research are active students of UIN Sunan Kalijaga Yogyakarta. This research is a quantitative research using a sampling technique in the form of accidental sampling. There were 137 students of UIN Sunan Kalijaga Yogyakarta who were involved in this research. Data were collected using a self-regulation scale which has an alpha coefficient of 0.889 and an impulse buying scale with an alpha coefficient of 0.835. The statistical analysis technique used is a simple regression analysis technique. The results of the analysis show that there is a significant relationship between self-regulation and impulsive buying of skimcare products for students with a significance value of 0.001 (p <0.05) and an R2 coefficient of 0.11.
Item Type: | Thesis (Skripsi) |
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Additional Information: | Pembimbing: Denisa Apriliawati, S.Psi., M. Res. |
Uncontrolled Keywords: | Regulasi Diri, Pembelian Impulsif, Produk Skincare, Mahasiswa |
Subjects: | Psikologi > Psikologi Remaja |
Divisions: | Fakultas Ilmu Sosial dan Humaniora > Psikologi (S1) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 14 Oct 2022 09:38 |
Last Modified: | 14 Oct 2022 09:38 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/54161 |
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