KOMUNIKASI PERSUASIF DALAM GERAKAN DAKWAH (STUDI YAYASAN DANGSANAK KITA DI PEDALAMAN DAYAK MERATUS KECAMATAN PARAMASAN KABUPATEN BANJAR)

Nasrudin, NIM.: 22202011002 (2024) KOMUNIKASI PERSUASIF DALAM GERAKAN DAKWAH (STUDI YAYASAN DANGSANAK KITA DI PEDALAMAN DAYAK MERATUS KECAMATAN PARAMASAN KABUPATEN BANJAR). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Apostasy cases occurring in the interior of Dayak Meratus, Paramasan District, Banjar Regency are increasing enough to become the attention of the Dangsanak Kita Foundation to carry out activities or da'wah movements there to prevent the increase in apostasy cases. The da'wah movement carried out by the Dangsanak Kita Foundation uses a persuasive communication approach. The da'wah approach process is carried out through persuasive communication oriented towards the formation of beliefs, attitudes, behavior and activities in a real and interactive. So that it can direct the community towards their needs, and can directly and indirectly influence the increase in the religious diversity of the Mualaf Community. Therefore, this research aims to find out how the da'wah movement is carried out by the Dangsanak Kita Foundation and how the planning and phasing of persuasive communication in the da'wah movement is carried out by the Dangsanak Kita Foundation in Paramasan District. This research uses a type of qualitative research that is descriptive analysis with a case study approach. Data collection was carried out through observation, interviews and documentation methods. Data processing and analysis techniques are carried out in three steps, data reduction, data presentation and conclusion drawing and verification. The results of this research are that there are three forms of da'wah movements carried out by the Dangsanak Kita Foundation, namely organizational activities consisting of multi-aspect da'wah activities, social, health and educational activities, cadre formation activities and preaching activities or mission approaches. Next, persuasive communication planning in the da'wah movement carried out by the Dangsanak Kita Foundation is in the form of selecting messages or materials that are suitable for the communicant or mad'u and before that the communicator must be able to understand the background and culture of a communicant. After that, the communicator can choose what techniques to use in carrying out the da'wah movement. In this research, the Dangsanak Kita Foundation used oral media and used association, integration and arrangement techniques. Lastly, the stages of persuasive communication in the da'wah movement carried out by the Dangsaanak Kita Foundation. At this stage, the Dangsanak Kita Foundation uses the AIDDA Formula from Effendy, namely Attention, Interest, Desire, Decision and Action.

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