KONSTRUKSI IKLAN ATAS MASKULINITAS (ANALISIS SEMIOTIKA IKLAN TELEVISI VASELINE MEN VERSI VASELINE MEN FACE MOISTURIZER DARIUS SINATHRIYA)

Erlinda Erningtyas, NIM.: 09730080 (2013) KONSTRUKSI IKLAN ATAS MASKULINITAS (ANALISIS SEMIOTIKA IKLAN TELEVISI VASELINE MEN VERSI VASELINE MEN FACE MOISTURIZER DARIUS SINATHRIYA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The advertising cosmetic of man is an interesting phenomenon about how stole the attention of many viewers. Such ads has becomed commonplace and not a taboo for we see everyday. Even the presence provides tremendous effect, namely an increase in the purchase of men's cosmetic products. It was all simply because of the success of the efforts undertaken construction advertising agencies. The construction created a new reality through media imagery. Imaging was formed solely for a profit of the company that issued the advertisement. This study was descriptive qualitative research is aimed to determine the construction of masculinity in advertising vaseline download version of Vaseline Men Face Moisturizer Sinathriya Darius. Used to analyze the construction of the theory of semiotic analysis Ferdinad de Saussure. Sources of data obtained from ad Vaseline Men Face Moisturizer Vaseline Men version Sinathriya Darius. From the research that has been conducted found that, Ads Vaseline Men Face Moisturizer position men as sexual objects. That created a new reality through the construction of semiotics. The new reality of man as a highly aggressive imaged at once sensitive, combines elements of strength, as well as sensitivity. With a visual marker of a man taking care of himself, a man in the mirror, trying to look attractive, stylish well-dressed, etc.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Fatma Dian Pratiwi, M.Si
Uncontrolled Keywords: Vaseline Men, Construction of advertising, Semiotic
Subjects: Komunikasi Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 27 Oct 2022 10:39
Last Modified: 27 Oct 2022 10:54
URI: http://digilib.uin-suka.ac.id/id/eprint/54562

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