Analisis Strategi Digital Marketing Produk Industri Kreatif di Kecamatan Rajapolah, Tasikmalaya

Aris Risdiana, - (2020) Analisis Strategi Digital Marketing Produk Industri Kreatif di Kecamatan Rajapolah, Tasikmalaya. APLIKASIA: Jurnal Aplikasi Ilmu-ilmu Agama, 20 (1). pp. 9-19. ISSN 1411-8777 | EISSN 2598-2176

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Abstract

Rajapolah district has abundant creative industry product potential. But this potential has not yet been fully empowered. Because the craftsmen are still having trouble selling their products. Therefore, a managerial marketing strategy is needed well, so that the hope can generate significant income for the craftsmen. Based on this, UIN Sunan Kalijaga Yogyakarta as an institution engaged in the development of science makes the Rajapolah district a socio-economic laboratory. By providing training and digital marketing assistance whose aim is as a strategy to increase the marketing significance of products from the creative industries in the Rajapolah district. The work program of UIN Sunan Kalijaga is carried out in the form of training, with the following stages: (1) the preparation phase, (2) the process implementation stage and (3) the independence phase. The work program activities are carried out in July - August 2019 in the form of activities: education and digital marketing training. Some practical benefits that are expected from the implementation of this work program include: (1) the public gets complete and clear information about the nature of digital marketing as an effective marketing strategy; (2) craftsmen can develop digital marketing strategies for creative industry products through the use of social and digital media; (3) people can access their business development opportunities through digital marketing that can bring financial value. Thus, this research is a qualitative study that seeks to analyze digital marketing strategies with a focus on programs driven and guided directly by UIN Sunan Kalijaga in relation to improving product quality and the use of digital marketing by rural communities in the industrial revolution era 4.0 based on the community based research (CBR). Keywords: Digital Marketing, Community

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