ADOPSI MODEL UTAUT3 PADA NASABAH PENGGUNA MOBILE BANKING PERBANKAN SYARIAH INDONESIA

Annisa Rahmawati, NIM.: 20208011049 (2022) ADOPSI MODEL UTAUT3 PADA NASABAH PENGGUNA MOBILE BANKING PERBANKAN SYARIAH INDONESIA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the effect of adopting the UTAUT 3 model on customers who use BSI mobile banking. This research is a quantitative research. The sample in this study are BSI customers throughout Indonesia. Purposive sampling was used in the sample collection process, and a total of 200 samples were used. Partial Least Square (PLS), one of the statistical equation methods of the Structural Equation Model, is used as the data analysis methodology in this study of the Structural Equation Model (SEM). The findings of this study indicate that personal innovation has no effect on behavioral intentions and user behavior when using Bank Syariah Indonesia's mobile banking services, work expectations, business expectations, social influence, facilitating conditions, hedonic motivation, price values, and behavior habits. The behavior of using Bank Syariah Indonesia's mobile banking services is influenced by the variables of facilitation conditions, behavioral habits, and intentions.

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