MANAJEMEN KOMUNIKASI PEMASARAN DALAM USAHA MEMPROMOSIKAN WISATA MALAM PUNCAK SOSOK DI MASA PANDEMI COVID 19 (STUDI DESKRIPTIF KULITATIF PADA KARANG TARUNA DESA JAMBON BANTUL)

Fitri Dewi Ningsih, NIM.: 18107030052 (2022) MANAJEMEN KOMUNIKASI PEMASARAN DALAM USAHA MEMPROMOSIKAN WISATA MALAM PUNCAK SOSOK DI MASA PANDEMI COVID 19 (STUDI DESKRIPTIF KULITATIF PADA KARANG TARUNA DESA JAMBON BANTUL). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The Covid-19 pandemic has had a major impact on all aspects of the industry, especially the tourism industry. During this pandemic, the tourism industry has had a major impact, many things have changed after the Covid-19 pandemic. Puncak Sosok is one of the natural attractions in Yogyakarta that has been affected by the Covid-19 pandemic. This study uses a qualitative method with an analysis that describes the results of interviews with the manager of Puncak Sosok and the results of observations. This research aims to analyze the management of marketing communications carried out by Jambon Village youth groups in marketing Puncak Figure during the Covid-19 pandemic. In researching the management of marketing communications carried out by the manager of Puncak Sosok, the management theory of marketing communication strategies is used. The management of marketing communications applied by the manager of Puncak Sosok are advertising management, public relations management, personal sales management and word of mouth advertising management. Of the various marketing communication strategy managements that have been carried out by the manager of Puncak Sosok, the most effective effective management is advertising management and word of mouth advertising management.

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