Munawir, NIM.: 16820048 (2023) PENGARUH BRAND EQUITY, KEPERCAYAAN DAN KUALITAS SISTEM TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI KASUS PADA NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA DI KOTA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH BRAND EQUITY, KEPERCAYAAN DAN KUALITAS SISTEM TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI KASUS PADA NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA DI KOTA YOGYAKARTA))
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Text (PENGARUH BRAND EQUITY, KEPERCAYAAN DAN KUALITAS SISTEM TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI KASUS PADA NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA DI KOTA YOGYAKARTA))
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Abstract
This study aims to determine the effect of brand equity, trust, and system quality on customer satisfaction using mobile banking of Bank Syariah Indonesia in Yogyakarta City. The population in this study is customers of Bank Syariah Indonesia in Yogyakarta City. The sample used in this study was 100 respondents. The data collection method used is the questionnaire method with the Likert scale that measures brand equity, trust, and system quality variables on customer satisfaction using mobile banking of Bank Syariah Indonesia in Yogyakarta City. Data analysis used is the multiple linear regression. All data was processed and analyzed using SPSS version 21.0. The results (T test) show that brand equity, trust, and system quality have a positive and significant effect on customer satisfaction using using mobile banking of Bank Syariah Indonesia. The results (Test F) also show that brand equity, trust, and system quality simultaneously have a positive and significant effect on customer satisfaction using mobile banking of Bank Syariah Indonesia in Yogyakarta City.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Pembimbing: Farid Hidayat, S.H., M.S.I |
| Uncontrolled Keywords: | Brand Equity, Perilaku Konsumen, Kepuasan Nasabah, Mobile Banking |
| Subjects: | Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 06 Mar 2023 11:22 |
| Last Modified: | 24 Mar 2023 11:33 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/56921 |
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