Storynomics Tourism Strategy in Building Tourism Communications on Ex-War Sites in Yogyakarta

Rama Kertamukti, - and Khalifa Zia Nashira K, - (2022) Storynomics Tourism Strategy in Building Tourism Communications on Ex-War Sites in Yogyakarta. In: Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022), -, -.

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Abstract

The challenge with building a tourist town in Kulonprogo is that the majority of the local community’s capacity to organize to engage in growing tourism in their region is limited. This ability stems from the local community’s skepticism in their capacity to construct tourist attractions. This mistrust might originate from a lack of information about the tourism destinations that will be created. Humanists, academicians, and researchers in allied fields have limited public access. This research applied a descriptive qualitative design with the indepth interviewas the data collectionmethod. Data and information are critical for the “Storynomics tourism” strategy, which addresses touristmarketing techniques focused on narratives, creative content, and cultural life. Then there’s the financial issue, which is a really problematic issue in terms of funding sources for developing tourism destinations. The next step is to establish a professional resource base for developing tourism regions.

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