Marketing Mesh as the Communication Strategy to Face the Revolution

Diah Ajeng Purwani, - (2019) Marketing Mesh as the Communication Strategy to Face the Revolution. In: 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019, 25 - 27 Juni 2019.

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Abstract

Discussing about industry 4.0 in the sociopreneurs world is not only speaking about interconnection between machine and system for the business to keep running and producing social impacts. However, there is a new phenomenon that emerges through internet of things (IoT) that becomes the strength in the marketing world named as marketing mesh in which networks created through internet could be connected and interacting toward each other and able to establish values for the drivers. However, once again, embodying nation that able to operate industry 4.0 for the sociopreneurs require cooperation from many sectors. Starting from the enforcement of legal protection, the availability of qualified human resources to the support of political policies. This research was focusing on the marketing mesh in digital world conducted by sociopreneurs and has not reached other fields. The marketing communication study in the digital world is still dynamic, therefore, the future studies should be able of exploring more theme communication strategy to become a new reference in marketing communication field. The development of digital startup has been really interesting to be studied considering their movements which dominated by applications. The development of the current marketing world has reached 4.0 marketing, the 5G technology and disruption era.

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