PENGARUH IKLAN MODEL SQUEEZE FRAME PADA PERTANDINGAN SEPAKBOLA DI TELEVISI TERHADAP RESPON ANGGOTA JOGJAKARTA UNITED INDONESIA

Muhammad Nursyamsyi, NIM.: 07730010 (2011) PENGARUH IKLAN MODEL SQUEEZE FRAME PADA PERTANDINGAN SEPAKBOLA DI TELEVISI TERHADAP RESPON ANGGOTA JOGJAKARTA UNITED INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH IKLAN MODEL SQUEEZE FRAME PADA PERTANDINGAN SEPAKBOLA DI TELEVISI TERHADAP RESPON ANGGOTA JOGJAKARTA UNITED INDONESIA) BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (8MB) | Preview
	Text (PENGARUH IKLAN MODEL SQUEEZE FRAME PADA PERTANDINGAN SEPAKBOLA DI TELEVISI TERHADAP RESPON ANGGOTA JOGJAKARTA UNITED INDONESIA) BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study, entitled Response Members of Jogjakarta United Indonesia Against Ad Squeeze Model Frame In Football Match On Television. Ad freeze frame model is one of the non-classical types of advertising that the advertiser is being developed to address the attitude of an audience that frequent change television channels when the event was witnessed was entering a commercial break. This study aims to determine the response is there any member of the Jogjakarta United Indonesia to freeze frame on the advertising model football game on television. Data collection methods used are scale models of freeze frame ads and the response scale. Data analysis was performed with the classical assumption test, test for normality, linearity test and test hypotheses. While the subject of this study were members of the Jogjakarta United Indonesia. The overall number of official members (the population) are numbered 147 members. The sampling technique in this study is to use a purposive sample, and because the population is unknown, it is to measure the number of samples using the formula Slovin and the number of samples is 60respondents. The results showed that the correlation coefficient between the ad model squeeze the frame to the response of Jogjakarta United Indonesia at 0.394 with a value sig. produced of 0.002 <0.05. It can be concluded that the advertising model of freeze frames have significant influence on the response of members of the Jogjakarta United Indonesia. While the results of calculation of the coefficient of determination (r2) which is the amount of variables that influence both the coefficient of determination ad squeeze frame model in the game of football on television on the response of members of the Jogjakarta United Indonesia is 0.394, which means advertising model squeeze the frame having a significant effect on the response of members of the Jogjakarta United Indonesia amounting to 15.52%.

Share this knowledge with your friends :

Actions (login required)

View Item