COMMUNITY DEVELOPMENT MELALUI SEKOLAH MAGANG INDOCEMENT DALAM RANGKA PEMBENTUKAN CORPORATE IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PT. INDOCEMENT TUNGGAL PRAKARSA TBK. CIREBON)

Zam Zam Mubarok, NIM.: 07730097 (2011) COMMUNITY DEVELOPMENT MELALUI SEKOLAH MAGANG INDOCEMENT DALAM RANGKA PEMBENTUKAN CORPORATE IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PT. INDOCEMENT TUNGGAL PRAKARSA TBK. CIREBON). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

[img]
Preview
Text (COMMUNITY DEVELOPMENT MELALUI SEKOLAH MAGANG INDOCEMENT DALAM RANGKA PEMBENTUKAN CORPORATE IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PT. INDOCEMENT TUNGGAL PRAKARSA TBK. CIREBON))
BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version

Download (79MB) | Preview
[img] Text (COMMUNITY DEVELOPMENT MELALUI SEKOLAH MAGANG INDOCEMENT DALAM RANGKA PEMBENTUKAN CORPORATE IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PT. INDOCEMENT TUNGGAL PRAKARSA TBK. CIREBON))
BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version
Restricted to Registered users only

Download (4MB) | Request a copy

Abstract

Sekolah Magang Indocement (SMI) which is established by PT. Indocement Tunggal Prakarsa Tbk. (PT.ITP) is a sustainable community development program. This program is specially designed to develop and teach local community in order to help them to be more independent. Yet, there are some problems the writer found here in the program. First, whether the local community will really be independent after being involved in this program. Second, whether the concept of SMI program has met with the local needs. From those reasons, the writer take the formulation of the problems as : 1) How is the Community Development through SMI, 2) How is the correlation between SMI and the corporate image of PT ITP. As the objective of this research is to know the Community Development through SMI and to know the correlation of SMI and the corporate image of PT. ITP. This research entitled COMMUNITY DEVELOPMENT THROUGH SEKOLAH MAGANG INDOCEMENT TO CREATE CORPORATE IMAGE (Qualitative Descriptive Study in PT. Indocement Tunggal Prakarsa Tbk. Cirebon). The theory used in this research is Triple Bottom Line Theory, that are planet, people, and profit which are applied in this community development program. The writer hope that there will be an integration between theory and practice which can result in a really sustainable program. The research method used is qualitative descriptive, while for taking the data, the writer use observation technique, interview, and documentation. Meanwhile, for analyzing the data, the writer use method triangulation. The result of this research shows that SMI program obtain good feedback from the local community because they consider this program is able to improve their skill that can be used to increase their income, especially SMI program of goat/sheep incubator. Community empowerment program of SMI is supported with good cooperation between the community and the company in which be able to create good relationship between them two. This kind of relationship eventually could create positive image of the company in the public.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Yani Tri Wijayanti, S.Sos,M.Si
Uncontrolled Keywords: Community Development, Corporate Image, Public Relations
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 12 Apr 2023 13:24
Last Modified: 12 Apr 2023 13:24
URI: http://digilib.uin-suka.ac.id/id/eprint/57942

Share this knowledge with your friends :

Actions (login required)

View Item View Item
Chat Kak Imum