MINAT GENERASI-Z MELAKUKAN PERILAKU BERALIH PADA BANK SYARIAH DI PROVINSI BANTEN: PENDEKATAN PUSH-PULL MOORING

Aji Kukuh Pramudya, NIM.: 18108020040 (2023) MINAT GENERASI-Z MELAKUKAN PERILAKU BERALIH PADA BANK SYARIAH DI PROVINSI BANTEN: PENDEKATAN PUSH-PULL MOORING. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (MINAT GENERASI-Z MELAKUKAN PERILAKU BERALIH PADA BANK SYARIAH DI PROVINSI BANTEN: PENDEKATAN PUSH-PULL MOORING) 18108020040_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
Preview	Text (MINAT GENERASI-Z MELAKUKAN PERILAKU BERALIH PADA BANK SYARIAH DI PROVINSI BANTEN: PENDEKATAN PUSH-PULL MOORING) 18108020040_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Download (5MB) | Preview

Abstract

The purpose of this research is to understand the interest of Generation Z in switching behavior to Islamic banks based on the Push Pull Mooring (PPM) theory. The method used in this research is quantitative and the population taken as a sample is Generation Z in Banten Province. The hypothesis in this research is tested using Structural Equation Modelling (SEM) and the SmartPLS 3.0 application, with a sample size of 184 respondents taken using purposive sampling method. Data collection techniques are carried out through the distribution of questionnaires through Google Forms. The results of the research show that the push and pull factors have a positive and significant effect on switching intention, while the mooring factors do not have an effect on switching intention.

Share this knowledge with your friends :

Actions (login required)

View Item