Nabila Tazkia Ramadlina, NIM.: 18107030005 (2023) STRATEGI KOMUNIKASI DALAM MENSOSIALISASIKAN PROGRAM VAKSINASI COVID-19 (Studi Deskriptif Kualitatif Pada Humas Pemerintah Kabupaten Purworejo). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (STRATEGI KOMUNIKASI DALAM MENSOSIALISASIKAN PROGRAM VAKSINASI COVID-19 (Studi Deskriptif Kualitatif Pada Humas Pemerintah Kabupaten Purworejo))
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Text (STRATEGI KOMUNIKASI DALAM MENSOSIALISASIKAN PROGRAM VAKSINASI COVID-19 (Studi Deskriptif Kualitatif Pada Humas Pemerintah Kabupaten Purworejo))
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Abstract
This research is about the Public Relations Communication Strategy of the Purworejo Regency Government in Socializing the Covid-19 Vaccination Program. Almost all regions in Indonesia are affected by the Covid-19 virus, Purworejo regency is one of them. Purworejo Regency which is located in Central Java Province. Covid-19 virus widely spread that put Purworejo Regency in red zone category and the Covid-19 emergency response. With the soaring cases of the Covid-19 virus, the Public Relations of the Purworejo Regency Authority made multiple efforts to suppress the spread of the Covid-19 virus in the Purworejo Regency area, one of which was the Covid-19 Vaccination program. In order to increase public participation of the Covid-19 Vaccination Program, the Public Relations of the Government of Purworejo Regency has prepared a communication strategy that is carried out in various stages by conducting research, planning, implementing, measuring/evaluating and also reporting. To increase awareness the Covid-19 Vaccination program, Public Relations of the Purworejo Regency Government conducts socialization through social media platforms, newspapers, online media, press releases, and socialization directly through collaboration with various parties such as Kominfo, Health Service, Task Force Covid-19 and other related parties to increase the participation in Purworejo Regency.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Pembimbing: Dr. Rama Kertamukti, S.Sos., MSn. |
| Uncontrolled Keywords: | communication strategy; public relations; Purworejo Regency; socialization; Covid-19 Vaccination |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id] |
| Date Deposited: | 28 Apr 2023 10:02 |
| Last Modified: | 28 Apr 2023 10:02 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/58197 |
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