KOMUNIKASI PERSUASIF DALAM MENINGKATKAN KESADARAN EKOLOGIS LINGKUNGAN (Studi Deskriptif Kualitatif pada Sanggar Hijau Indonesia Program Kampanye Sosial Ecobrick di Kabupaten Jombang Jawa Timur)

Diva Nur Khasana, NIM.: 16730049 (2023) KOMUNIKASI PERSUASIF DALAM MENINGKATKAN KESADARAN EKOLOGIS LINGKUNGAN (Studi Deskriptif Kualitatif pada Sanggar Hijau Indonesia Program Kampanye Sosial Ecobrick di Kabupaten Jombang Jawa Timur). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research was conducted to determine Sanggar Hijau Indonesia's persuasive communication strategy through the Ecobrick social campaign. This study aims to analyze how Ecobrick social campaigns can increase environmental ecological awareness. Therefore researchers have conducted research using qualitative descriptive methods by collecting data through observation, interviews and documentation which were carried out in depth on the research subjects. In this study, researchers used the stage of change theory to analyze phenomena in the field. With this method the researcher wants to find answers to the problems in this study by using Persuasive Communication theory to maximize Sanggar Hijau Indonesia's social campaign in increasing environmental ecological awareness. Then test the validity of the data using the source triangulation method. The results of this study state that in carrying out persuasive communication carried out by Sanggar Hijau Indonesia in the Ecobrick social campaign program many stages go through according to the theory used. These stages are adjusted and analyzed so that in a persuasive manner they are able to increase environmental ecological awareness. With the Ecobrick campaign program, it is hoped that Sanggar Hijau Indonesia will be able to help reduce waste in Indonesia.

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