PERAN KOMUNIKASI INTERPERSONAL DALAM MEMPERTAHANKAN KEPUASAN KONSUMEN (STUDI DESKRIPTIF KUALITATIF BARISTA KOPI JANJI JIWA YOGYAKARTA DI MASA SETELAH COVID-19)

Intan Sari Devi PriyankaIntan, NIM.: 18107030014 (2023) PERAN KOMUNIKASI INTERPERSONAL DALAM MEMPERTAHANKAN KEPUASAN KONSUMEN (STUDI DESKRIPTIF KUALITATIF BARISTA KOPI JANJI JIWA YOGYAKARTA DI MASA SETELAH COVID-19). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Covid-19 that occured in Indonesia has affected on various sectors including KopiJanji Jiwa Yogyakarta, for example the decrease of dine-in visitors from 2020 to 2021. The amount of competition that started to emerge after Covid-19 has become a challenge for Janji Jiwa Yogyakarta in attracting consumers to buy their products again. Interpersonal communication between baristas and consumers has an important role in maintaining customer satisfaction. The purpose of this research is to find out the role of interpersonal communication by Janji Jiwa Yogyakarta baristas in maintaining consumer satisfaction in the aftermath of the Covid-19 pandemic. This research method uses qualitative methods, data obtained through observation, interviews, and documentation. The results of this study indicate that interpersonal communication between baristas and consumers plays an important role in maintaining customer satisfaction at Kopi Janji Jiwa Yogyakarta in the postCovid-19 era.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dr. Fatma Dian Pratiwi, S.Sos., M.Si
Uncontrolled Keywords: Covid-19, Interpersonal Communication, Barista, Consumers, Janji Jiwa
Subjects: Ilmu Komunikasi
Bisnis
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 19 May 2023 08:05
Last Modified: 19 May 2023 08:27
URI: http://digilib.uin-suka.ac.id/id/eprint/58702

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