PENGARUH RISK PERCEPTION, HERDING BEHAVIOR, DAN MODAL MINIMAL TERHADAP KEPUTUSAN INVESTASI GENERASI Z PADA REKSA DANA ONLINE DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI

Rahma Kamelia, NIM.: 19108030114 (2023) PENGARUH RISK PERCEPTION, HERDING BEHAVIOR, DAN MODAL MINIMAL TERHADAP KEPUTUSAN INVESTASI GENERASI Z PADA REKSA DANA ONLINE DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to examine the effect of Risk Perception, Herding Behavior, and Minimum Capital, on Generation Z Investment Decisions in Online Mutual Funds with Financial Literacy as a Moderating Variable. The sample in this study is 167 generation Z investors who invest in online mutual funds. This study uses a quantitative method with the PLS-SEM analysis model with the help of the WarpPLS 7.0 analysis tool. The results of the study show that risk perception, herding behavior, and minimum capital influence Generation Z investment decisions on online mutual funds. Meanwhile, the financial literacy variable is only able to moderate herding behavior.

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