ANALISIS PESAN SEMIOTIKA VIDEO KEKERASAN DALAM RUMAH TANGGA DALAM TAGAR SIGNAL FOR HELP PADA YOUTUBE CANADIAN WOMEN’S FOUNDATION (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE)

Mutiara Sari Ayu Cahyanti, NIM.: 19107030115 (2023) ANALISIS PESAN SEMIOTIKA VIDEO KEKERASAN DALAM RUMAH TANGGA DALAM TAGAR SIGNAL FOR HELP PADA YOUTUBE CANADIAN WOMEN’S FOUNDATION (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to conduct a semiotic analysis of the #SignalForHelp campaign on YouTube, initiated by the Canadian Women's Foundation. The study focuses on analyzing the semiotics of the campaign in relation to Ferdinand de Saussure's theories. The campaign aims to raise public awareness about gender-based violence and provide discreet help to victims, with a particular focus on trauma recovery. By examining the various signs, symbols, and codes used in the campaign, this analysis sheds light on the effectiveness of semiotics in conveying the message of violence at home and the significance of public awareness, victim support, and discreet help in combating gender-based violence. The findings contribute to a deeper understanding of the role of semiotics in shaping social discourse and promoting positive change in addressing gender-based violence.

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