MANAJAMEN KOMUNIKASI PONDOK PESANTREN DARUL HIJRAH PUTRI DALAM MEMBANGUN CITRA LEMBAGA MELALUI MEDIA SOSIAL

Nordina Yunira, NIM.: 19102010019 (2023) MANAJAMEN KOMUNIKASI PONDOK PESANTREN DARUL HIJRAH PUTRI DALAM MEMBANGUN CITRA LEMBAGA MELALUI MEDIA SOSIAL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social media in an institution becomes a medium of communication to introduce the institution and build the image of the institution in society. The same thing is being done by Islamic educational institutions in South Kalimantan, namely the Darul Hijrah Putri Islamic Boarding School. Even though the location of this Islamic boarding school is far from the city center. But the existence of this Islamic boarding school is still felt today. With this background, the author has an interest in researching how communication management is carried out by the Darul Hijrah Putri Islamic Boarding School in building image through social media. In this study, the authors used a qualitative descriptive research method by combining the concept of communication management with the management theory approach by George R. Terry namely Planning, Organizing, Actuating, Controlling. This research data collection method is in-depth interviews, observation and documentation. The results of this study are that there are several stages of communication management that have been carried out properly but there are still implementations of communication management that have not been carried out optimally. Social media is also quite effective as an intermediary for Islamic boarding schools in building a good institutional image

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