KOMUNIKASI NANANG AKHMAD DALAM MENINGKATKAN RELIGIUSITAS ANGGOTA MARKIFER FC YOGYAKARTA

Alvin Fahrizal Bayyuni, NIM.: 19102010066 (2023) KOMUNIKASI NANANG AKHMAD DALAM MENINGKATKAN RELIGIUSITAS ANGGOTA MARKIFER FC YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Da'wah communication is important in increasing religiosity. Therefore, this study discusses the da'wah communication carried out by Nanang Akhmad in increasing the religiosity of Markifer FC members. This research is a qualitative research that does not use numbers, so it will produce descriptive data in the form of observations, words or spoken words from people or actors who are observed using an inductive approach. The background of this research is the phenomenon of preaching to a pluralistic society, in this case uniting various professions in one football community, in which da'wah is embedded which increases the religiosity of its members. For data collection methods using observation, interviews and documentation. Observation and interview methods were used to obtain data about Nanang Akhmad's da'wah strategy in increasing the religiosity of Markifer FC members. While the documentation is used to explore Markifer FC further. The results of the study showed that Nanang Akhmad's da'wah communication using observation and interview methods resulted in an appropriate approach in preaching capable of increasing mad'u religiosity.

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