Fitriani, NIM.: 19108020078 (2023) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DIMEDIASI OLEH E-SATISFACTION DAN DIMODERASI OLEH PERCEIVED VALUE PADA NASABAH PENGGUNA MOBILE BANKING SYARIAH DI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DIMEDIASI OLEH E-SATISFACTION DAN DIMODERASI OLEH PERCEIVED VALUE PADA NASABAH PENGGUNA MOBILE BANKING SYARIAH DI YOGYAKARTA)
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Text (PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DIMEDIASI OLEH E-SATISFACTION DAN DIMODERASI OLEH PERCEIVED VALUE PADA NASABAH PENGGUNA MOBILE BANKING SYARIAH DI YOGYAKARTA)
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Abstract
This study aims to examine the effect of E-Service Quality, E-Trust, E-Satisfaction on E-Loyalty of customers who use Mobile Banking in Yogyakarta. In addition to testing the direct effect of E-Loyalty, this study will also examine the indirect effect of E-Service Quality and E-Trust on E-Loyalty through E-Satisfaction of customers who use Islamic Mobile Banking in Yogyakarta. In addition, in this study there is also a variable Verceived Value as a moderating variable between the effect of E-Satisfaction on E-Loyalty. The sample in this study was 137 customers using Islamic Mobile Banking in Yogyakarta. This study uses a quantitative method with the PLS-SEM analysis model with the help of the SmartPLS 4.0 analysis tool. The results showed that E-Service Quality and E-Trust had no direct effect on E-Loyalty, E-Satisfaction had a direct effect on E-Loyalty. Then, E-Service Quality, E-Trust has a direct effect on E-Satisfaction. Furthermore, indirectly E-Service Quality and E-Trust influence E-loyalty through E-Satisfaction, Perceived Value cannot moderate the effect of E-Satisfaction on E-Loyalty.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Pembimbing: Dr. Joko Setyono, SE., M.Si. |
| Uncontrolled Keywords: | Mobile Banking Syariah, E-Service Quality, E-Trust, E-Loyalty, E-Satisfaction, Perceived Value |
| Subjects: | Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 04 Oct 2023 08:24 |
| Last Modified: | 04 Oct 2023 08:24 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/60585 |
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