FACTORS AFFECTING USAGE AND SATISFACTION OF CLOUD-BASED ACCOUNTING SOFTWARE BY MSMEs IN INDONESIA

Ummu Kalsum Sabri, NIM.: 19108040008 (2023) FACTORS AFFECTING USAGE AND SATISFACTION OF CLOUD-BASED ACCOUNTING SOFTWARE BY MSMEs IN INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to investigate the factors influencing MSMEs using cloud-based accounting software in Indonesia. This study applies the UTAUT framework with the additional variable of user satisfaction to determine the level of satisfaction of MSMEs after using the software. The author used a combination of purposive, convenience, and snowball sampling methods. The data were collected through questionnaires distributed online using Google Forms. 186 MSMEs participated in the survey. The SEM-PLS analysis procedure was used and examined with WarpPLS 7.0. The findings indicate that BI is greatly impacted by PE and EE. SI has an insignificant effect on BI. A substantial relationship exists between FC, BI, and AU, as well as between AU and the US.

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