PENGARUH BRAND AMBASSADOR BOYBAND NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO (ANALISIS REGRESI SEDERHANA PADA PENGGEMAR BOYBAND NCT DREAM DI YOGYAKARTA)

Chiguita Melyana Putri, NIM.: 16730069 (2023) PENGARUH BRAND AMBASSADOR BOYBAND NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO (ANALISIS REGRESI SEDERHANA PADA PENGGEMAR BOYBAND NCT DREAM DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH BRAND AMBASSADOR BOYBAND NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO (ANALISIS REGRESI SEDERHANA PADA PENGGEMAR BOYBAND NCT DREAM DI YOGYAKARTA)) 16730069_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
	Text (PENGARUH BRAND AMBASSADOR BOYBAND NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO (ANALISIS REGRESI SEDERHANA PADA PENGGEMAR BOYBAND NCT DREAM DI YOGYAKARTA)) 16730069_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Technological development impacts a company’s marketing of goods or services and requires a proper marketing strategy that customers prefer to its company products rather than others and buy consistently to them. Brand ambassador is used by companies to build up a trust of the company to promote its product and attract customers’ interest in purchase decisions. This study uses a random sampling technique which takes data from 71 respondents who are NCT Dream fans and also live in Yogyakarta and Mie Lemonilo consumers. The researcher took the data using quantitative methods. The results of this study reveal that brand ambassadors influence small of purchase decision. The conclusion of the study indicates that independent variable X brand ambassador has a 14 % contribution effect on variable Y purchase decision, meanwhile the 86% is influenced by other factors.

Share this knowledge with your friends :

Actions (login required)

View Item