PERLINDUNGAN HUKUM ATAS MEREK SAPPUN MENURUT UNDANG-UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS (STUDI PUTUSAN NOMOR 69/Pdt.SUS-Merek/2020/PN.Niaga.Jkt.Pst. DAN PUTUSAN MAHMAKAH AGUNG NOMOR 1857 K/Pdt.Sus-HKI/2022)

Hajar Zidni Hidayah, NIM.: 19103040034 (2023) PERLINDUNGAN HUKUM ATAS MEREK SAPPUN MENURUT UNDANG-UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS (STUDI PUTUSAN NOMOR 69/Pdt.SUS-Merek/2020/PN.Niaga.Jkt.Pst. DAN PUTUSAN MAHMAKAH AGUNG NOMOR 1857 K/Pdt.Sus-HKI/2022). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Marks are part of Intellectual Property Rights, where their existence is protected by the state, even famous brands are no exception. Because, the fame of a brand, does not necessarily make it free from various trademark violations. Legal protection for well-known marks is given to guarantee legal protection and certainty for owners of well-known marks, even though they have not been registered in Indonesia. As an example is the Sappun trademark dispute between F&S Retail Co., Ltd and Chen, Zhen-Rui. In this dispute, F&S Retail Co., Ltd, as the owner of the Sappun brand, filed a trademark cancellation lawsuit against Chen's "SAPPUN" brand, Zhen-Rui. The objection was filed because F&S Retail Co., Ltd considered that the registration of the “SAPPUN” brand owned by Chen, Zhen-Rui, was based on bad faith. For this reason, in this thesis, researchers want to discuss the legal protection of the Sappun mark according to Law Number 20 of 2016 concerning Trademarks and Geographical Indications with the study of the Decision Study Decision Number 69/Pdt.SUS-Merek/2020/PN.Niaga.Jkt .Pst. and Supreme Court Decision Number 1857 K/Pdt.Sus-HKI/2022. The type of research used in this thesis is library research with a juridicalnormatife approach which is carried out using a statute approach. And data analysis is done by qualitative analysis. From this study, the results obtained were that legal protection for the Sapppun mark was given as stipulated in Law Number 20 of 2016, so that the trademark registration carried out by Chen, Zhen-Rui, could be stated to be based on bad faith, namely by copying or imitating, following , inspired by and piggybacking on F&S Retail Co., Ltd's popular Sappun brand. Thus, even though the Sapppun mark as a well-known foreign mark has not been registered as a mark in the jurisdiction of Indonesia, it still enjoys legal protection as stipulated in Article 21 paragraph (1). And based on the judge's considerations, in relation to the decision to cancel the trademark registration, Chen, Zhen-Rui as the losing party, has lost his exclusive rights to the "SAPPUN" brand, as a result of the abolition of the trademark protection for the "SAPPUN" brand. With this, he is prohibited from using the "SAPPUN" brand in all his trading activities and is strictly prohibited from giving permission to other parties to use the "SAPPUN" brand in various trading activities.

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