PERLINDUNGAN HUKUM TERHADAP PENGGUNA TIKTOK AFFILIATE PROGRAM DALAM TINJAUAN HUKUM ISLAM DAN HUKUM POSITIF INDONESIA

Nadiya Qothrunnada, NIM.: 19103080031 (2023) PERLINDUNGAN HUKUM TERHADAP PENGGUNA TIKTOK AFFILIATE PROGRAM DALAM TINJAUAN HUKUM ISLAM DAN HUKUM POSITIF INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The latest feature in the TikTok Affiliate Program is the agency partner feature (Multi-Channel Network) which has the advantage of being able to increase the number of viewing algorithms and sales promotions belonging to affiliate marketers. However, it was found that there were defaults committed by the agency. default in the form of broken promises to return affiliate marketer sales commissions from products other than those belonging to the agency. Where the commission is also cut into the agency commission system. In terms of problems with this practice, the author examines legal protection for parties, especially for affiliate marketers and a review of Islamic law regarding affiliate practices in the TikTok Affiliate Program. This study uses a type of library research. The nature of qualitative research with the approach of Islamic Law and Indonesian Positive Law. The research approach uses an empirical normative research approach. The data search technique that the authors use is through literature studies and interviews. The results of this study show that the practice of the TikTok Affiliate Program in a review of Islamic law is included in the akad ju’a>lah . If a default occurs, it can be resolved with the National Sharia Arbitration Board or through the Religious Courts, as stated in the Fatwa of the National Sharia Council Number 62/DSN-MUI/XII/2007. In Indonesian positive law, agreements in the practice of the TikTok Affiliate Program use standard clause provisions that put the affiliate marketer in a weak position if there is a violation. Reviewing legal protection for affiliate marketers if there is a violation of the obligations of the agreed agreement contained in the contents of the agreed agreement. As in the principle of pacta sunt servanda where an agreement that has been agreed has the status of a law for the parties in it. In this case, TikTok provides space for disputing parties through an arbitration body in the State of Singapore through SIAC (Singapore International Arbitration Centre).

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dr. Wardatul Fitri, M. H.
Uncontrolled Keywords: Perlindungam hukum, TikTok Affiliate, Akad Ju’alah
Subjects: Hukum Islam > Ekonomi - Masalah Hukum
Pendidikan > Media Pembelajaran
Divisions: Fakultas Syariah dan Hukum > Hukum Ekonomi Syari'ah (S-1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 25 Oct 2023 13:21
Last Modified: 25 Oct 2023 13:21
URI: http://digilib.uin-suka.ac.id/id/eprint/61803

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