STRATEGI DIGITALISASI DAKWAH NU ONLINE DI ERA PANDEMI COVID 19

Wahyu Tri Wibowo, NIM.: 20202011001 (2023) STRATEGI DIGITALISASI DAKWAH NU ONLINE DI ERA PANDEMI COVID 19. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The modern era has given rise to the digitalization of media. The impact of digitalization greatly influences the effectiveness of information. Where during the pandemic era which is a global problem. Gaps in public information and data disinformation at this moment are rife with content related to Islam in the pandemic era. So there is a need for a special strategy in using the media as vital information. One of them that optimizes digital media is NU Online. This research uses a descriptive qualitative research approach with data collection techniques including initial observation, text and media literacy, interviews and finally documentation. This research is field in nature with key informants or main sources, namely the Chief Editor and several related staff located at NU Online media at the PBNU head office, 5th floor, Central Jakarta. Researchers use Holt's theory which states the concept of next generation digital strategy, namely strategic, targeted, integrated and measurable. The results of this research show that the digitalization strategy for NU Online's media da'wah is considered successful. Supported by a team that prioritizes professionalism, NU Online media can be said to have complete digital media instruments for optimizing and managing digital media. This achievement is the result of an evaluation in the digitalization strategy process for NU Online media and can be seen from the high traffic graph of visitors to NU Online media and the effectiveness of digital media is also quite high. Furthermore, playing an active role in information media in the pandemic era has proven that NU Online media has become the most popular Islamic media in the 2020-2021 period. This is proven by NU Online media becoming Indonesia's best Islamic media and contributing to Indonesia's success in getting out of the trap of the pandemic.

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