KOMUNIKASI PERSUASIF ARGUMENTATIF PERSPEKTIF ALQURAN STUDI TERHADAP DIALOG IBRAHIM DENGAN PENGANUT PAGANISME

Ahmad Rizali Fahmi, NIM.: 21202012006 (2023) KOMUNIKASI PERSUASIF ARGUMENTATIF PERSPEKTIF ALQURAN STUDI TERHADAP DIALOG IBRAHIM DENGAN PENGANUT PAGANISME. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The variety of information available to humans is currently the most effective means in forming a perception, attitude and behavior because without realizing it, most of the information contains massively persuasive and argumentative elements. Considering the existence of Alquranwhich is shâlih li kulli zamân and shâlih li kulli makân needs to continue to be revealed, one of which is from the point of view of communication. The qurani communicative persuasive communication approach is the hope of a solution to solve various communication problems that are rampant that integrate Communication Science with the study of Alquran Science so that a new concept will be born related to qurani persuasive persuasive communication. Among the argumentative persuasive communication contained in the Alquranis the dialogue between Prophet Ibrahim and pagans. In the dialogue, there is an argument about the true nature of God that must be worshiped and exalted. This research study discusses the Argumentative Persuasive Communication Alquran Perspective Study on Ibrahim's Dialogue with Paganism This research is a literary research with a sociohisttoris approach to study the implementation model of persuasive argumentative communication applied by the Prophet Ibrahim inseparable from the aspect of historical discussion which includes where the event occurred, when, what is the cause and anyone involved in the event is closely related to social society, and sociolinguistics to analyze the use of word and language redaction in a society so that communication can run well, as well as thematic interpretation, a form of interpretation by collecting verses of the verses of the Qur'an which aims to discuss together One topic, then arranged based on the time of the verse and pay attention to the background of the verse, then comments, explanations, and descriptions are given in various points of the verse content. This research found that the Qur'an contains argumentative persuasive elements in the form of; straightforward and evocative messages, convincing expressions and beautiful dictions, the use of oath words, the use of kauniyyah arguments, the presentation of stories, legal principles facilitate and disdain, and wisdom, mauizah hasanah, mujadalah bil ma'ruf. Argumentative persuasive communication from the perspective of the Qur'an is a form of communication in order to invite, persuade and influence other people or other parties accompanied by data and facts related to what is conveyed by the communicator and with the use of good and appropriate language that is guided by the values of the Qur'an. Argumentative persuasive communication applied by Ibrahim in inviting pagans is by neat planning and phasing, choosing and using the right rhetoric, knowledgeable figures and honorable status, the use of clear language and rational arguments, as well as exposure and reasoning that contains detailed and complex information, rational arguments, and equipped with strong and appropriate evidence.

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. H. Zainudin, M.Ag
Uncontrolled Keywords: Komunikasi Persuasi, Komunikasi Argumentatif, Retorika, Elaborated Likehood Model (ELM)
Subjects: Komunikasi
Divisions: Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam (S-2)
Depositing User: Muh Khabib, SIP.
Date Deposited: 12 Jan 2024 09:48
Last Modified: 12 Jan 2024 09:48
URI: http://digilib.uin-suka.ac.id/id/eprint/62776

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