MANAJEMEN EVENT JOGJA PUBLIC RELATIONS DAY 2022 PADA PERHUMAS MUDA YOGYAKARTA DALAM MEMPERTAHANKAN EKSISTENSINYA

Intan Ayu Sekarsari, NIM.: 17107030120 (2023) MANAJEMEN EVENT JOGJA PUBLIC RELATIONS DAY 2022 PADA PERHUMAS MUDA YOGYAKARTA DALAM MEMPERTAHANKAN EKSISTENSINYA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Jogja Public Relations Day 2022 is a special event held by PERHUMAS Muda Yogyakarta as a venue for improving Public Relations knowledge in Indonesia through educational seminars, discussion forums, competitions, and awards. This study was set back by the author's curiosity about Jogja Public Relations Day event management which was held offline for the first time after the Covid-19 pandemic. This study aims to analyze the management of the Jogja Public Relations Day event by PERHUMAS Muda Yogyakarta in maintaining its existence. This study is a descriptive study with a type of qualitative data presentation. Data collection techniques are conducted with in-depth interviews, documentation, and evaluation. Data analysis techniques use three stages: data reduction, data presentation, and conclusion withdrawal. Data validity techniques use source triangulation. According to Goldblatt, the research results show that Jogja Public Relations Day's unique event management corresponds to the five stages of exceptional special event management: research, design, planning, coordination, and evaluation. PERHUMAS Muda Yogyakarta conducts research with stakeholders, conducts publications offline and online, visits local and national media, and conducts two stages of evaluation, namely evaluation of tasks performed and not performed with all committees, then evaluate the deficiencies and potential of the next Jogja Public Relations Day event.

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