STRATEGI KOMUNIKASI AIDDA MENGGUNAKAN ANALISIS SWOT DALAM MENINGKATKAN MINAT PESERTA (STUDI DESKRIPTIF PADA PROGRAM PENDIDIKAN PROFESI GURU PRAJABATAN KEMENDIKBUDRISTEK RI)

Putri Bela Oktaviani, NIM.: 19107030087 (2023) STRATEGI KOMUNIKASI AIDDA MENGGUNAKAN ANALISIS SWOT DALAM MENINGKATKAN MINAT PESERTA (STUDI DESKRIPTIF PADA PROGRAM PENDIDIKAN PROFESI GURU PRAJABATAN KEMENDIKBUDRISTEK RI). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The Directorate of Teacher Professional Education, under the auspices of the Ministry of Education, Culture, Research and Technology, has several programs, one of which is Pre-Service Teacher Professional Education. This is a program that attracts prospective teachers to meet the needs of teachers in quantity and quality. This study aims to analyze the AIDDA communication strategy using SWOT Analysis in increasing participants' interest in the Pre-Service Teacher Professional Education program. This research used qualitative research by collecting data through observation, interviews, documentation, and literature study. Then, the data obtained was analyzed using descriptive methods and inductive mindset analysis. By analyzing specific data, general conclusions are drawn relating to the AIDDA communication strategy using SWOT Analysis in increasing participants' interest in the Pre-Service Teacher Professional Education program. The results of this study indicate that the Pre-Service Teacher Professional Education successfully implements a communication strategy in increasing participant interest using the AIDDA concept by utilizing strengths and opportunities in the form of a structured curriculum, an experienced teaching team, and has extensive access and networks, high participant enthusiasm that can attract attention, arouse interest, arouse desire, and influence prospective participants' decisions.However, there are still weaknesses and threats in this program that can influence the actions of prospective participants, namely regarding career path policies, the lack of response to Pre-Service Teacher Professional Education for prospective participants, economic factors, commitment, and awareness of prospective participants.

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