STUDI PENGARUH PERSEPSI MAHASISWA ADVERTISING ILMU KOMUNIKASI ANGKATAN 2007 FISHUM UIN SU-KA TERHADAP BRAND IMAGE OMUS

NISWATUL FAIZAH, NIM.: 07730049 (2011) STUDI PENGARUH PERSEPSI MAHASISWA ADVERTISING ILMU KOMUNIKASI ANGKATAN 2007 FISHUM UIN SU-KA TERHADAP BRAND IMAGE OMUS. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK The study titled quot;EFFECT OF PERCEPTION OF STUDENTS STUDY SCIENCE COMMUNICATION ADVERTISING FORCE 2007 FISHUM UIN Sunan Kalijaga OMUS OF BRAND IMAGE is a study of brand image a company T-shirt Omus among the students. OMUS is one big family in a brand new PT Aseli Dagadu Djogdja. OMUS own target market is the young Muslims who are hip, energetic and dynamic. OMUS products intentionally designed with messages of universal virtue. The research was motivated by how the company's T-shirt Omus positioning its brand amid fierce competition from a variety Outlet T-shirt or distributions to reach consumers among young people. Researchers conducted a study on advertising of 2007 students study science communication program faculty of social sciences and humanities UIN Sunan Kalijaga Yogyakarta. Using quantitative research methods with a population of 50 people. Research hypothesis is Ho : the PERCEPTION OF STUDENTS STUDY SCIENCE COMMUNICATION ADVERTISING FORCE 2007 FISHUM UIN Sunan Kalijaga OMUS OF BRAND IMAGE is not significantly. Ha: the PERCEPTION OF STUDENTS STUDY SCIENCE COMMUNICATION ADVERTISING FORCE 2007 FISHUM UIN Sunan Kalijaga OMUS OF BRAND IMAGE is significantly. The analytical method used is the regresion linier and using rhotabel test with significance level amp;#945; = 5% and by using SPSS version 16. The result obtained by regression analysis of R square value of that means perception 0,109. Results of F count (5878 F table (1.56) means that the influence perceptions Force 2007 Student Advertising Prodi Communication Studies, Faculty of Social Sciences and Humanities, State Islamic University Sunan Kalijaga, Yogyakarta on Brand Image OMUS is significant. div

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