STRATEGI KOMUNIKASI PUBLIC RELATIONS PT KAI DAOP 6 DALAM UPAYA PELESTARIAN CAGAR BUDAYA STASIUN TUGU SEBAGAI PINTU GERBANG CITRA PARIWISATA YOGYAKARTA

RIFKI PRADITYA, NIM.: 07730065 (2011) STRATEGI KOMUNIKASI PUBLIC RELATIONS PT KAI DAOP 6 DALAM UPAYA PELESTARIAN CAGAR BUDAYA STASIUN TUGU SEBAGAI PINTU GERBANG CITRA PARIWISATA YOGYAKARTA. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK Yogyakarta city has interested tourists area like St. Malioboro among from St. Mangkubumi until St. Ahmad Yani and they have called The Imaginary Line of Yogyakarta. In this area, tourist can visit tourism objects such as Tugu Pal Putih, Bringharjo Market, Vredeburg Castle Museum, Gedung Agung, Sultan Palace and others. Moreover Yogyakarta tourism has supported tool like Tugu Station. It is a heritage building owned by KAI Inc. Operational Region 6 Yogyakarta and preserved Tugu Station as more area for the public. Actually the function of the station is a place for waiting departure and arrival trains, but it has representation a city will be tourists visited. Then the aim of this research was define public relations communications strategy by Manager of Public Relations 6 for preserved Tugu Station as gateway of Yogyakarta tourism. This research used with qualitative approach with descriptive type. The subjects were Manager of Public Relations 6 and Head of Tugu Station with purposive sampling technique. The object was looking for public relations communications strategy. Data collected with two methods were primary and secondary data. Primary data collected within depth interview and secondary data collected with observation, articles and clippings. For data analysis consisted of data reduction, data display, conclusion drawing and verifying. The last method was data validity used method triangulation. The results of this research obtained Tugu Station have three area functions: business, education and entertainment. Afterwards Manager of Public Relations 6 must package for internal communications by motivated all employees to increase good service, especially at Tugu Station. In addition to external must create good relations with media because Tugu Station called area make news for their area if there were more interest activities. Both can be analyze with 7C's Public Relations Communications such as Credibility, Context, Content, Clarity, Continuity and consistency, Channel, Capability of the audience. Then integrated with principles of Al Qur'an communications, they have Qaulan Baligha (Accurate Communication) and Qaulan Layyina (Flexible Communication) than combine with Otto Lerbinger's theory in form of persuasive. All of them refer to company image. Finally the activities of Manager of Public Relations 6 like communications, relationships and all supported with other management like reparation, revitalization and increasing Tugu Station's service always to be continued. Because all of them have been followed as corporate image, strive to preserved Tugu Station as gateway and supported tool's Yogyakarta tourism. div

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