Marketing Mix under education strategy program with Enhancing Student Admission

Syahrul Fauzi, - and Edy Yusuf Nur Samsu Santosa, - and Nidaul Fajrin, - (2022) Marketing Mix under education strategy program with Enhancing Student Admission. Journal of Islamic Education Management Research (JIEMR), 1 (1). pp. 1-13. ISSN P-ISSN : 2502-9223; E-ISSN : 2503-4383

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Abstract

Schools carry out various marketing strategies for educational services to attract public interest. The marketing mix strategy is one of the most successful strategies applied to schools. This article examines and describes the strategy of Madrasah Ibditadiyah PUI Banjarsari, Ciamis, West Java, in marketing the education it provides. This research is field research with a qualitative approach. The data collection techniques are observation and interviews with selected sources by purposive sampling. The validity of the data was validated using triangulation of sources and techniques. The data was analyzed using interactive analysis techniques. The results show that Madrasah Ibtidaiyah PUI Kaum Banjarsari, Ciamis, West Java, use a marketing mix strategy to offer their institutions to the public, providing products; price; educators and education staff; location; facilities and infrastructure; process; and promotion. In student admission, they apply five standards to prospective students: objectivity, transparency, accountability, non-discriminatory, and competitive. Each madrasa needs to provide a standard for the input of students it receives to maintain the quality of its educational process.

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