DAKWAH DIGITAL DA’I MILLENNIAL: GAYA RETORIKA DAKWAH HUSAIN BASYAIBAN DAN USTADZ SYAMSUDIN NUR MAKKA DALAM MEDIA SOSIAL TIKTOK

Unsiyatul Uyun, NIM.: 21202012009 (2024) DAKWAH DIGITAL DA’I MILLENNIAL: GAYA RETORIKA DAKWAH HUSAIN BASYAIBAN DAN USTADZ SYAMSUDIN NUR MAKKA DALAM MEDIA SOSIAL TIKTOK. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The use of Tiktok social media can bring goodness and spread benefits without having a negative impact on yourself or others. For a young da'i who wants to spread da'wah through Tiktok, creativity is needed in interacting with the audience, including in answering questions about their concerns by raising themes that are controversial or trending in the application. This aims to make the audience feel a response and benefit from knowledge through this interaction. Among these da'wah content creators are Husain Basyaiban and Ustadz Syamsudin Nur Makka who are called millennial da'i, they chose to use Tiktok social media as a field of da'wah. In this digital era, digital da'wah using da'wah rhetoric is needed so that the da'wah of Islam continues to be spread evenly and perfectly.This research study discusses the preaching rhetoric of Husain Basyaiban and Ustadz Syamsudin Nur Makka in Tiktok social media. This research is library research using the descriptive analysis method, namely by collecting data, compiling or clarifying, and interpreting it and using Aristotle's rhetoric theory as an effort to explore the rhetorical style and application of ethos, pathos, and logos in Husain Basyaiban and Ustadz Syamsudin Nur Makka's da'wah videos on Tiktok social media. This study found that in the rhetorical style of da'wah, Husain Basyaiban and ustadz Syamsudin Nur Makka use a structured language style, a voice style that is consistent with their characteristics, and gestures that are in accordance with the idea of da'wah. While in the delivery of their da'wah Husain Basyaiban and Ustadz Syamsudin Nur Makka they apply ethos, pathos and logos well, so that their da'wah becomes easier for listeners to understand.

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