PENGARUH NORMA SUBJEKTIF, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, ATTITUDE , PERCEIVED SECURITY, GAYA HIDUP TERHADAP MINAT MENGGUNAKAN FINTECH DI KABUPATEN KUDUS

Muhammad Ulil Abshor, NIM.: 21201802023 (2024) PENGARUH NORMA SUBJEKTIF, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, ATTITUDE , PERCEIVED SECURITY, GAYA HIDUP TERHADAP MINAT MENGGUNAKAN FINTECH DI KABUPATEN KUDUS. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to identify factors that influence the interest of the Kudus community in adopting fintech. The basic theory is the Technology Acceptance Model (TAM). This research method is quantitative with a purposive sampling approach, taking samples from the Kudus community who have an interest in using fintech. The total number of respondents involved was 161 people with range of 15-40 years. Data analysis was carried out using SPSS V23 with multiple linear regression test techniques. The research results show that the variables subjective norms, perceived benefits, perceived ease of use have no influence on interest in using fintech in Kudus Regency, while attitudes, perceptions of security and lifestyle have an influence on interest in using fintech in Kudus Regency.

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