STRATEGI KREATIF PROGRAM “KAMI BISA” DALAM MEMBERDAYAKAN KAUM DIFABEL (STUDI DESKRIPTIF KUALITATIF PADA TVRI DAERAH ISTIMEWA YOGYAKARTA)

Iis Istiqomah, NIM.: 19107030023 (2023) STRATEGI KREATIF PROGRAM “KAMI BISA” DALAM MEMBERDAYAKAN KAUM DIFABEL (STUDI DESKRIPTIF KUALITATIF PADA TVRI DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Many broadcast media present disabled issues, such as the "Pintu Berkah" series on Indosiar, which still applies the wrong mindset in placing disabled people so that they are discriminated against. "KAMI BISA" is the first program to raise issues about disabled people that do not contain dramatic elements, meaning it does not show elements of sadness for a disabled person. The aim is to introduce people with disabilities in a way that does not exploit people with disabilities by showing their strengths so that they can inspire society. This research wants to find out how creative the "KAMI BISA" program is in empowering people with disabilities. Using the creative strategy program theory according to Sidney W. Head which is then linked to indicators of empowerment for people with disabilities. The results of this research succeeded in concluding that the "KAMI BISA" program has implemented creative program strategies to empower people with disabilities, namely Compatibility, Habit Formation, Audience Flow Control, Conservation of Program Resources, and Breath of Appeal. Empowerment in the "KAMI BISA" program provides space for appreciation for them to appear in public and help people with disabilities in promoting the work they have achieved. This research uses a qualitative descriptive approach method. The data collection techniques used were field observation, interviews, and documentation. After the data has been collected, the analysis process goes through reduction, data presentation, and finally conclusions.

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