PRAKTIK JUAL BELI ONLINE ROTATE SKINCARE PERSPEKTIF SOSIOLOGI HUKUM ISLAM (STUDI PADA TOKO @HB DI TIKTOK LIVE)

Faisal Hambali, NIM.: 20103080054 (2024) PRAKTIK JUAL BELI ONLINE ROTATE SKINCARE PERSPEKTIF SOSIOLOGI HUKUM ISLAM (STUDI PADA TOKO @HB DI TIKTOK LIVE). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The practice of buying and selling using the spin system is a practice where the buyer does not know for sure what goods he will receive. This practice occurs in the TikTok application through the live streaming feature. In its implementation, each buyer will get different goods. The quality and quantity of goods received cannot be measured so that it can contain elements of gharar. Nevertheless, the practice with this spin system is actually a concern and is in demand by buyers. Seeing this, this research tries to answer the main question which is detailed in three questions. First, Why people can be interested in shopping online with the spin system at the @HB store on TikTok Live. Second, How is the mechanism of rotate skincare online buying and selling practices at the @HB store on TikTok Live. Third, How is the mechanism of buying and selling practices reviewed from the perspective of the sociology of Islamic law. This type of research is field research with a sociological approach. Data collection techniques with observation, interviews, and documentation. While the analysis of this research uses the Miles and Huberman method which includes data reduction, data presentation, and conclusion drawing and verification. Then analyze it using two theoretical frameworks, namely the theory of gharar buying and selling and the sociology of Islamic law using Max Weber's social action theory. The results of this study indicate that the practice of buying and selling with this spin system is of interest to buyers because it is motivated by three factors, including price factors, product quality factors, and promotional factors. Then this buying and selling practice, when viewed from the perspective of the sociology of Islamic law, sees from the mechanism that there is an impossibility to measure the quantity and quality of goods received by the buyer so that this practice can contain elements of gharar. The author in this case uses Max Weber's social action theory by using two of the four types of action in the theory, namely the instrumental rationality type of action and the affective type of action. In the action of instrumental rationality, sellers and buyers have considered carefully and have clear goals, namely wanting to brand the product and reduce losses by selling products that are approaching the expiration date using the spin system and buyers want to get beauty products that are labeled BPOM at a low price. In affective action, buyers are dominated by feelings that lead to luck to get the product they are eyeing.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dr. Mochamad Sodik, S.Sos., M.Si.
Uncontrolled Keywords: Jual Beli, Sistem Spin, TikTok Live, Sosiologi Hukum Islam
Subjects: Hukum Islam > Sosiologi Hukum Islam
Divisions: Fakultas Syariah dan Hukum > Hukum Ekonomi Syari'ah (S-1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 19 Feb 2024 10:07
Last Modified: 19 Feb 2024 10:07
URI: http://digilib.uin-suka.ac.id/id/eprint/63857

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