PERAN PUBLIC RELATIONS DALAM CORPORATE SOCIAL RESPONSIBILITY (STUDI DESKRIPTIF KUALITATIF AKTIFITAS UNIT CONSUMER SERVICE TELKOM AREA YOGYAKARTA DALAM MENJALANKAN BROADBAND LEARNING CENTER)

Fithriani Husnul Khotimah, NIM.: 05730026 (2010) PERAN PUBLIC RELATIONS DALAM CORPORATE SOCIAL RESPONSIBILITY (STUDI DESKRIPTIF KUALITATIF AKTIFITAS UNIT CONSUMER SERVICE TELKOM AREA YOGYAKARTA DALAM MENJALANKAN BROADBAND LEARNING CENTER). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PERAN PUBLIC RELATIONS DALAM CORPORATE SOCIAL RESPONSIBILITY (STUDI DESKRIPTIF KUALITATIF AKTIFITAS UNIT CONSUMER SERVICE TELKOM AREA YOGYAKARTA DALAM MENJALANKAN BROADBAND LEARNING CENTER)) BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Research was conducted to describe the implementation public relations role at consumer service division of Telkom Yogyakarta in running to broadband learning centre as corporate social responsibility’s program. Back grounded by curiosity of the problem that public relations Telkom role isn’t running by public relations division but another division, it because Telkom don’t have public relations division who handle communications activity. Although, there is nothing public relations division but communications activity is still run. In this case, public relations role running by consumer service division who handle broadband learning centre as corporate social responsibility. According to that case, so there is a question: how implementation public relations role at consumer service division of Telkom Yogyakarta in running to broadband learning centre as corporate social responsibility’s program? For answer that quastions, this research is needed, because this isn’t just a research and not just a concept but it’s about public relations reality. This research uses a qualitative approach with a descriptive tipe. The subject of this research is consumer service division of Telkom Yogyakarya. While the object of this research is implementation of public relations role at consumer service division of Telkom Yogyakarta in running broadband learning centre as corporate social responsibility program. Informan research selected by snowball sampling. Data collected trough two method is primer data and sekunder data. Primer data collected trough in depth interviews and observations. Sekunder data collected trough company profile Telkom, book study, and files record. Methods of data analysis using reduksi data, display data, and verifications data. Check the accuraty of the data using triangulation method. Results of this research show that consumer service Telkom Yogyakarta is running public relations role as communications technician role (according to concept of David M Dozier). Corporate social responsibility Telkom is philanthropic responsibility accordance with corporate social responsibility pyramide concept by Carrol. According to obstructionist strategi by Schermerhorn, Corporate social responsibility Telkom accordace with proactive strategy. According to four typical ways of conceptual and practicing communications, consumer service division of Telkom who running public relations role in broadband learning center as corporate social responsibility is accordance with the two way asymmetrical model formulated by James E. Grunig.

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