EFEKTIFITAS INTERNAL PUBLIC RELATIONS (PR) DALAM MENINGKATKAN LOYALITAS KARYAWAN (STUDI KUANTITATIF PT. COCA-COLA CENTRAL JAVA)

Esti Windarti, NIM.: 06730020 (2010) EFEKTIFITAS INTERNAL PUBLIC RELATIONS (PR) DALAM MENINGKATKAN LOYALITAS KARYAWAN (STUDI KUANTITATIF PT. COCA-COLA CENTRAL JAVA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Many people argue that the public relations function "only" limited to build a better image in the eyes of the public. But, along with its development PR itself has many roles and functions that are no less important than "mere" image building. Since the addition is to build a good image, public relations also have an important role in establishing good communication with stakeholders. One of the goals of the stakeholders are the employees. It is undeniable that the presence of employees is important. Without the operation of the employees company will not run. Therefore PR pretence very important to be a bridge between corporate and employee itself. A good PR must have high sensitivity to find out what employees need. After they get what they want, employee then give their loyalty to the company. Islam have a lot of good value, one of the value is a humanist. Can be interpreted as humanization humanize humans. Competent public relations should be implemented in the company's value. Loyal simply interpreted as trustiness. Research conducted at Coca-Cola Bottling Indonesia Central Java was conducted to measure the effectiveness of internal public relations in building employee loyalty. With a descriptive quantitative approach the researcher uses sampling methods to retrieve the representation of the respondent. After conducting research with a validity test is worth 000 product moment which means that number is under 0.5. The minimum alpha reliability test conbach nialinya all more than 0.5. Chi squared analysis tool shows the results of 31.984. This value is then compared with the table. With a degree of error of 5% top-up terminal table is 5.991. If compared to the 31.984> 5.991, meaning that the null hypothesis which says that the PR does not affect the internal effectiveness of employee loyalty is rejected.

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