PENGARUH KONFORMITAS, JUMLAH UANG SAKU, LIFESTYLE, DAN RELIGIUSITAS TERHADAP PERILAKU IMPULSIVE BUYING DENGAN SELF-CONTROL SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA SANTRI DI PP AL-MUNAWWIR KRAPYAK YOGYAKARTA)

Winayati, NIM.: 19108030082 (2024) PENGARUH KONFORMITAS, JUMLAH UANG SAKU, LIFESTYLE, DAN RELIGIUSITAS TERHADAP PERILAKU IMPULSIVE BUYING DENGAN SELF-CONTROL SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA SANTRI DI PP AL-MUNAWWIR KRAPYAK YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The purpose of this research is to find out how much influence conformity, amount of pocket money, lifestyle and religiosity have on impulsive buying behavior, especially among students at PP Al-Munawwir Krapyak Yogyakarta with self-control as a moderating variable. The sampling technique used in this research was purposive sampling. There were 198 samples/respondents of PP Al-Munawwir Krapyak Yogyakarta students. Data collection was carried out online via WhatsApp social media using Google form. Meanwhile, the data analysis used in this research is SEM (Structural Equation Modeling) via SmartPLS 4.0 with a moderated analysis model. The results of the analysis show that conformity and lifestyle have a positive effect, while the amount of pocket money and religiosity have a negative and insignificant effect on the impulsive buying behavior of PP Al-Munawwir Krapyak Yogyakarta. Then the results of the moderating variable in the form of self-control have a role in moderating (strengthening) the influence of conformity on impulsive buying behavior and weakening the influence of lifestyle on impulsive buying behavior.

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